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UBS Group plans to open Bitcoin and Ethereum trading to some private banking clients and is currently selecting partners for collaboration.
Foresight News reports that UBS Group AG plans to offer cryptocurrency investment services to some private banking clients. Sources familiar with the matter say that UBS will initially allow certain clients of Swiss private banks to buy and sell Bitcoin and Ethereum, with the possibility of expanding the business to the Asia-Pacific region and the United States later on. Currently, UBS is screening potential partners, and discussions have been ongoing for several months without a final decision.
As of September 30, 2025, UBS manages approximately $4.7 trillion in assets. This move is partly driven by the increasing demand for digital assets from wealth management clients, as well as pressure from Wall Street competitors like JPMorgan and Morgan Stanley, who are expanding their digital asset offerings. Previously, UBS opened cryptocurrency ETF trading to wealth management clients in Hong Kong in November 2023.