Recently, I’ve been seeing a bunch of PFPs and member cards trying to make their presence known—basically, it’s an attention business. Looking at the order flow, it’s pretty similar: during the most lively times, it’s often big orders that pull your emotions around. I’ll admit branding has its uses, but it needs to be something people are willing to renew for even in a bear market—people who are willing to keep subscribing and stay in the group to discuss things, instead of relying on airdrops to keep people tied up for a week.

More realistically, hardware wallets have been out of stock lately, phishing links are popping up more frequently, and everyone’s security awareness has improved. That’s actually why I’m more interested in seeing who can stick with the idea of “doing less flashy stuff and focusing on fundamentals” for the long term. Anyway, I keep it simple: I won’t add to my position just because my avatar’s price goes up, and I won’t act impulsively just because the group is calling something “hot.” I’ll just try to live a bit longer first.