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OpenAI just bought a personal finance startup to build what the founder called an “AI personal CFO” into ChatGPT
The startup, Hiro Finance, was 5 months old, with about 10 people. This is OpenAI’s second fintech acquisition in under a year but nobody really noticed the first one either.
A financial advisor is legally required to act in your best interest. That’s called fiduciary duty. But ChatGPT has no such obligation to anyone. There’s no law, regulator or liability so it can recommend whatever it wants.
62% of Gen Z says they’d already use AI for financial planning. OpenAI has a billion users and zero fiduciary liability.