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Just caught this - Michael Ghory just joined Yuga Labs as VP of Apparel and Lifestyle. Pretty interesting move considering his background. The guy's held major roles at Nike, COACH, and Adidas, so he definitely knows the luxury and fashion game inside and out.
So Yuga Labs is apparently gearing up for something bigger with apparel and lifestyle products. Michael Ghory's basically taking point on the global expansion strategy and creative direction for this new premium product line they're launching. Makes sense bringing in someone with that level of fashion industry experience.
Yuga Labs CEO Daniel Alegre announced it on X. Curious to see what they actually roll out - feels like this could be a real play at legitimizing the brand beyond just the NFT side. Michael Ghory's track record suggests they're not messing around with this one.