If you're building a project in 2026:


- fire your marketing team
- hire a content team obsessed with AI
- create as much content as possible
- focus on distribution and get creative
- be chronically online
- have your founders post daily
- leverage communities as a growth strategy
- experiment with multiple platforms
most projects will make the mistake of thinking you still only need to pay KOLs to win distribution
this is why most marketing feels old and useless
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