2026-03-02 19:23:35

Content platforms evolve in predictable cycles:

1,Traffic aggregation
2,Creator monetization
3,Off-platform transactions
4,Transaction re-centralization
The last stage is where real platform leverage is built.
X is approaching stage 4.
Curious how you’re thinking about creator-brand infrastructure.
@nikitabier
The commercial evolution path of content platforms is actually very clear:
Traffic distribution → Creator growth → Off-platform brand collaborations → Platform reclaiming the transaction layer.
There is Xingtu, and YouTube has BrandConnect.
X is still in the off-platform collaboration stage.
The real question isn’t whether to do it, but when to do it.
Very curious about your thoughts on creator advertising infrastructure.

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