Wushang Group's "Come to Wushang to Win Gold" sparks a consumer frenzy, with both Spring Festival sales and foot traffic soaring.

During the Spring Festival, the consumer market in Hubei experienced strong growth. Wushang Group, with its “Come to Wushang to Win Gold” themed event, became the main driver of the shopping frenzy. According to statistics, the event generated nearly 1.2 billion yuan in sales, with both customer traffic and sales revenue in the entire group achieving double-digit growth, injecting new vitality into the regional economy.

The event’s appeal broke regional boundaries, covering 288 cities nationwide, with participants from Sanya, Hainan in the south to Heihe, Heilongjiang in the north. Data shows that 90,000 people participated in the lottery, with over 500,000 tickets issued. Engagement and prize coverage significantly increased compared to the same period last year. The third round of the event was particularly outstanding, attracting over 40,000 participants in a single round, directly boosting consumption by 600 million yuan, with nearly 30,000 winners.

The event rules balance convenience and fun: Wushang VIP members who spend at least 2,026 yuan in any of its stores (including online) automatically qualify for the lottery, with no upper limit on spending (excluding certain items). Prizes include 24 five-gram Wushang gold bars, 90 three-gram gold notes, 210 one-gram gold sunflower seeds, 600 half-gram gold beads, as well as cash coupons, amusement park tickets, and points, effectively stimulating consumer enthusiasm.

All business segments showed vibrant growth. Wushang MALL saw nearly an 80% year-over-year increase in sales on Valentine’s Day, with outstanding performance from international luxury brands and cosmetics. Wushang Dream Times created immersive shopping scenes through its “Commerce, Culture, Tourism, and Sports” integration model; its robot-themed exhibition area “Genesis Journey” welcomed over a thousand visitors daily. WS Dream Park saw 56% of visitors from outside the area, becoming a popular tourist destination. Wushang MALL·Zhongyuan’s gold jewelry and sports equipment, WS International Brand Outlet’s second-hand luxury goods, and Wushang Supermarket’s organic foods and pre-made dishes all achieved sales breakthroughs.

Group leaders revealed that future efforts will continue to innovate marketing strategies, optimize service experiences, and expand consumption scenarios to further unleash consumer potential. This event not only strengthened Wushang Group’s leading position in Hubei’s retail sector but also provided important commercial support for Wuhan’s development as an international consumer center city.