Southwest Airlines announced it will offer free Starlink WiFi and cabin upgrades across its fleet, alongside a reduction in its board size with two directors resigning. This initiative aims to enhance customer experience and competitiveness in the low-cost airline market, while the governance changes highlight a period of corporate restructuring. Investors should consider the impact on capital allocation, customer experience, and governance, as these moves may affect Southwest’s market position and financial outlook.
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Southwest WiFi Upgrade And Board Changes Put Valuation And Risks In Focus
Southwest Airlines announced it will offer free Starlink WiFi and cabin upgrades across its fleet, alongside a reduction in its board size with two directors resigning. This initiative aims to enhance customer experience and competitiveness in the low-cost airline market, while the governance changes highlight a period of corporate restructuring. Investors should consider the impact on capital allocation, customer experience, and governance, as these moves may affect Southwest’s market position and financial outlook.