Mattel Shares Plunge After Holiday Results Miss Estimates

Thomas Buckley

Wed, February 11, 2026 at 7:25 PM GMT+9 1 min read

In this article:

MAT

-2.23%

(Bloomberg) – Mattel Inc. shares plunged in premarket trading after the toymaker reported holiday results that fell short of analysts’ estimates and issued a 2026 forecast for lower profit.

Shares of Mattel fell 32% in premarket trading on Wednesday, setting it up for its biggest fall on record if the losses hold. The stock was up 6.1% this year through the close of regular trading in New York.

Most Read from Bloomberg

NJ Transit Service Between Trenton and New York City Resumes

NY Private School Startup Seeks Edge by Giving 42% Fee Discount

The Best Tactics for Tackling Speeders

New York Faces Slippery Evening Commute as Storm Moves in Fast

Fourth-quarter earnings excluding some items totaled 39 cents a share, the company said in a statement on Tuesday. While that was higher than a year ago, profit missed the 54-cent average of analysts’ estimates. Sales grew to $1.77 billion, compared with estimates of $1.84 billion.

The company cited a shortfall in December sales in the US, which grew less than projected.

In 2026, Mattel expects sales to grow 3% to 6%, and earnings-per-share, excluding some items, of $1.18 to $1.30, down from $1.41 a share in 2025.

Earlier Tuesday, Mattel said it’s buying partner NetEase Inc.’s stake in a joint venture to accelerate  growth of its mobile-gaming business. The purchase will be funded with cash from the joint venture.

(Adds premarket share move in second paragraph)

Most Read from Bloomberg Businessweek

UPS’s Missteps Have Made the Company’s Road Ahead Less Certain

Junior Bankers Are Teaching Their Elders How to Use AI

Why Musk’s SpaceX Mega-Merger Is a Mega-Bailout

Being Black on Wall Street Has Gotten Tougher as DEI Disappears

How to Tax a Trillionaire

©2026 Bloomberg L.P.

Terms and Privacy Policy

Privacy Dashboard

More Info