CAGNY 2026 day four: Science, scale, and the art of selective growth

Day four of CAGNY 2026 highlighted how CPG companies approach growth, with presentations from Colgate-Palmolive, L’Oréal, Vita Coco, and Newell Brands. Key themes included the varying maturity of AI adoption, the importance of science-backed differentiation, and the challenge of balancing pricing discipline with volume recovery through innovation. The report emphasizes that CPG partners are diverse, requiring tailored commercial partnerships.

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