Alibaba's large model brand is unified as Qianwen to avoid confusion caused by multiple names.

IT House, February 5 — Alibaba Group has unified the general term and core brand of AI under the name Qianwen. The Qianwen large model (Qwen) covers foundational large models and specialized domain models. This move is to avoid confusion caused by multiple names such as Qianwen, Tongyi Qianwen, and Qwen. After unification, Alibaba’s large model brand in Chinese is Qianwen Large Model, and in English, it is Qwen. Tongyi Laboratory is the organizational name of Alibaba Group’s Tongyi Laboratory.

Earlier this year, the Qianwen app announced full integration with Alibaba’s ecosystem services including Taobao, Alipay, Taobao Flash Sale, Fliggy, and Amap. It was the first in the world to implement AI shopping functions such as food delivery, shopping, and flight booking, and it opened testing to all users. IT House learned from the press conference that within two months of launch, the monthly active users of the Qianwen consumer version have exceeded 100 million, with rapid growth among students and white-collar workers.