Beike Early 2026 Updates: Platform Rule Adjustments, Earnings Forecasts, and Share Repurchases

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Economic Observer Network: Ke Holdings has several notable developments expected in early 2026, including platform rule adjustments, quarterly financial report forecasts for Q4 2025, and the continued execution of share repurchase plans.

Recent Events

Ke Holdings plans to implement adjustments to talent transfer rules starting March 1, 2026, removing restrictions on broker mobility across brands and regions to enhance platform flexibility.

Performance and Business Conditions

Institutional analysis indicates that Ke Holdings’ Q4 2025 financial report is expected to be released soon. Banks such as Bank of America Securities forecast that, due to a high base effect, quarterly revenue may decline year-over-year, but profitability is expected to recover through cost optimization and new business improvements.

Funding Movements

Ke Holdings’ share repurchase plan, initiated in 2022, has been expanded to $5 billion. As of the end of Q3 2025, approximately $2.3 billion has been repurchased. Disclosures in January 2026 show the company is still repurchasing shares and intends to cancel them, demonstrating strong cash flow.

The above information is compiled from publicly available sources and does not constitute investment advice.

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