Why Are Celsius (CELH) Shares Soaring Today

SelfRugger · 2026-02-20T18:40:36+00:00

Celsius shares surged 8.7% following positive growth forecasts at the CAGNY conference, highlighting increased shelf space and a strong market share. Despite volatility, the company remains competitive and has shown significant long-term growth potential.

SelfRugger

2026-02-20 18:40:36

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Why Are Celsius (CELH) Shares Soaring Today

Kayode Omotosho

Sat, February 21, 2026 at 2:00 AM GMT+9 2 min read

In this article:

CELH

+7.84%

PEP

-0.12%

What Happened?

Shares of energy drink company Celsius (NASDAQ:CELH) jumped 8.7% in the morning session after the company provided an upbeat business update at the Consumer Analyst Group of New York (CAGNY) conference, highlighting plans for growth and market expansion.

During the presentation, management noted that retailers were giving more shelf space to energy drinks. The company said its own shelf space had already increased by over 25%, and it anticipated further gains of more than 17% as stores finished resetting their layouts. Celsius highlighted its 20% share of the U.S. energy drink market and pointed to its partnership with PepsiCo as a key factor in improving its distribution and presence in stores.

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What Is The Market Telling Us

Celsius’s shares are very volatile and have had 28 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 12 months ago when the stock gained 39% on the news that the company delivered exceptional fourth quarter 2024 results, which blew past analysts’ EBITDA, EPS, and revenue estimates, suggesting the struggles surrounding its controversy with Pepsi, where it oversold inventory to the behemoth, could be approaching the rearview mirror. Separately, the company announced its acquisition of Alani Nu, a popular up-and-coming energy drink brand. Zooming out, we think this was a solid quarter.

Celsius is flat since the beginning of the year, and at $47.71 per share, it is trading 26.4% below its 52-week high of $64.86 from October 2025. Investors who bought $1,000 worth of Celsius’s shares 5 years ago would now be looking at an investment worth $2,343.

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