Baidu plans to repurchase up to $5 billion worth of shares

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Beijing Business Daily (Reporter Wei Wei) reported that on February 5th, Baidu announced that the board of directors has authorized a new share repurchase plan, allowing the company to buy back up to $5 billion worth of its shares, valid until December 31, 2028. Additionally, the board has approved a dividend policy, but details such as timing and amount were not disclosed. As of the time of this report by Beijing Business Daily, Baidu’s stock price was HKD 137.4, with a total market capitalization of HKD 377.9 billion.

According to Baidu’s Q3 2025 financial report, the total revenue was RMB 31.2 billion, a 7% decrease year-over-year, with a non-GAAP net profit of RMB 3.77 billion. In the third quarter, Baidu disclosed for the first time that AI business revenue grew over 50% year-over-year, including AI cloud revenue which increased by 33%, and subscription revenue for AI high-performance computing infrastructure which grew by 128% year-over-year; AI application revenue was RMB 2.6 billion; and AI-native marketing service revenue increased by 262% year-over-year to RMB 2.8 billion.

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