EBay is acquiring Depop from Etsy to strengthen its fashion segment. Depop appeals to a younger demographic, with 90% of its 7 million buyers under the age of 34, according to eBay’s CEO. This strategic purchase aims to boost eBay’s presence in the thriving resale fashion market.
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EBay is buying Depop from Etsy in a bid to boost its fashion business
EBay is acquiring Depop from Etsy to strengthen its fashion segment. Depop appeals to a younger demographic, with 90% of its 7 million buyers under the age of 34, according to eBay’s CEO. This strategic purchase aims to boost eBay’s presence in the thriving resale fashion market.