eBay acquires fashion resale platform Depop for $1.2B from Etsy

2026-02-20 13:10:20

eBay is acquiring Depop, a U.K.-based fashion resale marketplace popular with younger consumers, for approximately $1.2 billion in cash from Etsy. This acquisition aims to accelerate eBay’s consumer-to-consumer strategy, deepen its reach with younger, fashion-forward consumers, and expand its presence in resale. Depop is expected to retain its name, brand, platform, and culture after the transaction, which is anticipated to close in Q2 2026.

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