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Inside Coca‑Cola’s 2026 growth playbook: Digital, innovation and change
Coca-Cola is implementing a bold growth strategy for 2026 focused on digital transformation, innovation, and leadership changes. This includes appointing a new CEO, Henrique Braun, and a chief digital officer, Sedef Salingan Sahin, to drive digital prowess and efficiency. The company is also prioritizing “bigger and bolder innovation” in its product portfolio and localizing marketing strategies to recruit new consumers, while facing challenges like the future of Costa Coffee.