Freshly Made Beverage Industry Outlook: Who is the King? Who Will Sink?

Under the current macroeconomic environment characterized by overall pressure and rationalized consumer sentiment, the freshly prepared beverage sector has demonstrated strong resilience, making it one of the few high-growth and reliably expanding “quality assets” within the consumer industry.

We have observed a profound “logic reconstruction” occurring in the freshly prepared beverage sector. It is not only a high-growth safe haven amid macro pressures but also, through an optimized supply chain and category evolution, has transformed from a “trend” into a lasting “long-term” success.