PepsiCo’s first creator-led product launch reimagines chips for Gen Z

PepsiCo Foods has launched its first creator-led product line, ‘Flavor Swap,’ in collaboration with Madison Beer, iShowSpeed, and Dude Perfect, aiming to engage Gen Z consumers. These new chip flavor mashups are initially available on TikTok Shop with a nationwide rollout planned for March. The initiative seeks to bridge content, culture, and checkout by tapping into how Gen Z discovers and shops for products on social media platforms.