2026-01-18 16:35:36

1.2 Billion Views Hidden Truth: Certainty Is More Appealing Than Truth

Recently, I observed a phenomenon: more and more content creators are realizing a harsh reality — what users truly pay for is not grand truths, but methodologies that give them a sense of control.

The 120 million views precisely illustrate this point. The content people most desire to consume is that which can reorganize chaotic lives into a coherent "illusion of certainty." When unemployed, they want a roadmap; when confused, they seek solutions; when anxious, they look for psychological frameworks.

This is not to say that people don't want truth. But when choosing, the sense of certainty in the answer often outweighs the accuracy of the answer itself. People would rather accept a confident mistake than a uncertain truth.

For creators, this is a direction worth contemplating. Future content competition may not be about who is smarter, but about who can more effectively construct this "narrative of certainty" — helping users find a sense of control and a clear path within your content. This is the underlying logic behind high-view content.

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BackrowObserver

· 14m ago

Basically, it's about selling anxiety and then selling a sense of certainty. I'm tired of this routine. That's also why no one pays attention to those who diligently seek the truth, while storytellers make millions a month. But I think, someone will eventually wake up. Creators can definitely get popular this way, but this illusion of certainty will ultimately shatter. Nobody wants the truth; a sense of certainty is the hard currency. The internet is this kind of place. There's nothing wrong with making money this way, as long as you don't believe it yourself. A sense of control? Haha, it's just psychological suggestion. People are like this—prefer to be deceived if it gives them a sense of security. The crazy part is that we all know it's an illusion but still keep consuming it. This logic is a bit desperate; in a way, everyone has become a conspirator. Truth is too expensive; a dreamy sense of certainty just needs a like.

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ZenChainWalker