The next wave of Ethereum adoption could pivot around a fundamental shift in how users interact with digital assets. Industry insiders are betting that crypto-native neobanking solutions—blending yield opportunities, self-custody capabilities, and seamless on-chain financial services—will become the killer app driving Ethereum's growth through 2026. Unlike traditional finance wrappers, these platforms would let users maintain direct control over their assets while simultaneously accessing yield strategies and DeFi composability. The appeal is straightforward: why settle for CeFi custodians when you can earn, hold, and transact on-chain without intermediaries? As more retail users demand financial sovereignty paired with genuine returns, expect to see this trend reshape Ethereum's value proposition.