2026-01-04 15:27:22

Cricket commands a global fanbase exceeding 2.5 billion enthusiasts. Yet remarkably, this massive passion has barely touched the blockchain world—until now.

A new platform is reshaping how fans engage with the sport. The model combines play-to-own mechanics with NFT collectibles and exclusive player drops. Fans don't just watch anymore; they own, trade, and participate in genuine digital ownership.

Built natively on the TON blockchain, the ecosystem delivers seamless transactions and genuine asset control. This approach captures what Web3 promises: real ownership in digital sports.

For the world's second-largest sport, bridging the gap between billions of fans and blockchain-native experiences represents massive untapped potential. The infrastructure is now in place to let fans truly own their stake in the game.

TON-2,72%

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

26 Likes

Reward
26
8
Repost
Share

Comment

0/400

BrokenDAO

· 16m ago

2.5 billion fans sounds impressive, but how many are actually willing to pay for NFTs? I'm tired of the play-to-own narrative; the key issue is why the incentive mechanism isn't distorted. --- Trading on TON is indeed fast, but does that solve the pseudo-problem of "true ownership"? In the end, it's still the big players who get the cut. --- Wait, is this another story about "letting fans participate in governance"? I bet that in six months, voting power will be completely centralized. --- Sports IPs are indeed valuable, but using NFTs to carry them... why not just learn from the traditional copyright model? --- Is having the infrastructure in place enough? Haha, the game theory equilibrium hasn't been thought through. --- 2.5B fanbase sounds like a pyramid scheme opening line. In reality, less than 1% might actually go on-chain, the rest are just liquidity traps.

View OriginalReply0

fren.eth

· 01-06 04:50

NFT sports track is finally about to take off, with cricket, which has 2.5 billion fans, going on the blockchain... This is what Web3 should look like.

View OriginalReply0

PseudoIntellectual

· 01-04 15:54

Nah sounds really appealing, 2.5 billion fans on the chain. Will this wave be popular?

View OriginalReply0

GraphGuru

· 01-04 15:50

NFL hasn't been settled yet, and cricket is already on the blockchain? That's hilarious.

View OriginalReply0

HashBard

· 01-04 15:47

ngl the cricket-to-blockchain pipeline feels like we're finally cracking the "billion users" riddle everyone's been chasing... but also kinda reminds me how many previous narratives went from hype to dust, fr

Reply0

ChainComedian

· 01-04 15:43

Really? Cricket fans are on the chain now, TON is about to take off --- The play-to-own logic is more effective than just speculating on NFTs --- 200 million fans...the potential is quite big --- The key is whether the liquidity can keep up, otherwise it’s just another round of cutting the leeks --- Finally, there’s a decent sports application chain --- Exclusive player drops sound appealing, let’s see if it can really be implemented --- The TON ecosystem is once again jumping on the hype --- The question is whether India can get on board, after all, cricket is their main sport --- Digital asset ownership is definitely what Web3 should be doing

View OriginalReply0

DeadTrades_Walking

· 01-04 15:40

NGL, this gameplay is a bit interesting, but the key is whether it can truly attract cricket fans from India and Pakistan to join... Do they play NFTs?

View OriginalReply0

DefiVeteran

· 01-04 15:38

Uh... 250 million cricket fans? Feels like Web3 is just a tool to cut leeks from sports IP --- TON Chain is back at it, this time rebranded as sports NFTs, same old tricks --- Play-to-own? It looks more like play-to-lose, in the end the house always wins --- Real "ownership"? Haha, just wait for the next crash, after the leeks are cut, they'll run --- Wait, can ordinary fans really make money, or is it just a playground for the rich? --- If the cricket community really enters Web3, I see trouble... cultural mismatch --- Native on TON, fast speed for sure, but I'm worried it's just another air project --- Exclusive player drops sound so cutthroat, I’ll just watch and not buy --- No matter how much infrastructure improves, it can't change the fact: most people will still lose money

View OriginalReply0