Let's talk about an interesting phenomenon: during the Spring Festival, buying Bitcoin seems to have a kind of "magic."

Looking at data from Matrixport, over the past 12 years, BTC has had positive returns during the Chinese Spring Festival 11 times, with a success rate of up to 83%. At first glance, this probability is indeed quite high. Even more impressive is that the average increase during the festival period can exceed 21%, with some years reaching levels of 26% and 23%. For example, in 2023 and 2024, this momentum continues.

So why does this happen? Several factors are at play—

**"Red envelope money" has a significant influence**. During the Spring Festival, year-end bonuses and red envelopes arrive, and many people directly invest this money into the crypto space. Plus, Chinese traders already account for a large share of trading during this period, which boosts buying demand.

**Funds are looking for outlets**. Investors settling profits at year-end have cash on hand. Traditional channels may not be very attractive, but mainstream assets like Bitcoin with good liquidity naturally become targets.

**People are more relaxed, and attention increases**. During holidays, people scroll through their phones, check market trends, and discuss investments. This atmosphere fuels trading enthusiasm, often amplifying the upward trend in prices.

**Another key point**: the crypto market operates 365 days a year without closing, but A-shares (mainland Chinese stocks) are on holiday. During the holiday, investors looking for highly liquid investment options naturally turn to the crypto space, and funds flow in accordingly.

This "seasonal effect" seems to be real, but don’t blindly follow the trend—historical data is just a reference, and the market always has surprises.