REPLY is making a notable shift—moving from pure crypto utility into mainstream territory with real customers and genuine revenue streams. The adoption curve is accelerating in Web2 markets, which signals serious commercial traction. According to recent updates, the core flywheel mechanism launches next month, alongside several major platform integrations that have been in development. Multiple customers are already live on the network, demonstrating that the product-market fit extends beyond the crypto-native audience. This trajectory mirrors how sustainable growth projects are typically built: proving value with actual users before scaling infrastructure. The combination of paying customers, scheduled integrations, and imminent product launches suggests the project is moving from hype cycle into execution phase.