2025-12-27 11:23:04

Web2 product managers typically rely on various analytics tools to optimize the user conversion funnel, maximizing user lifetime value (LTV) at every stage from registration and activation to monetization through data-driven strategies. However, in the crypto ecosystem, the rules of the game are completely different.

Due to the permissionless nature of blockchain, all users and products essentially become interchangeable homogeneous assets. In this highly competitive and substitutable environment, traditional UI/UX optimization strategies appear powerless.

This signifies a key shift in thinking for crypto PMs: from focusing on user interface experience to designing "real money" incentive mechanisms. Users stay and contribute value in an ecosystem not because the interface looks good, but because participating can yield tangible economic returns. In other words, tokenomics design, revenue sharing mechanisms, and governance participation rewards are the core factors that determine a product’s competitiveness. When users have a real "skin in the game" (stake in the outcome) within the ecosystem, their behavior and loyalty can be genuinely motivated.

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OnchainFortuneTeller

· 9h ago

In plain terms, it's all about the coins speaking; no matter how beautiful the interface is, it's useless. The Web3 approach indeed completely shattered the traditional PM logic.

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ForkYouPayMe

· 9h ago

In simple terms, a Web3 product manager's job is to design the money properly. No matter how beautiful the UI is, it’s useless if users don't follow the returns.

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ZenChainWalker

· 9h ago

Honestly, this article has said everything I wanted to say. The UI aesthetics of Web2 simply don't work in the crypto world; no matter how fancy the interface is, it can't compete with token incentives, it's that simple. --- Token economic design is the real key; don't bother with those superficial things. --- It's incredible, users are attracted by the potential profits. No matter how awesome your interface is, it's useless. --- That's why rougher products tend to last longer—they have effective incentive mechanisms. --- So, the UI optimization budget should be cut in half, and more money should be allocated to token designers. --- The skin at the局中 point hit the mark; without actual benefits, who the hell would stay?

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MergeConflict

· 9h ago

Basically, in crypto, you can't deceive with UI; you have to actually pay.

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CantAffordPancake

· 9h ago

Basically, without tokenomics, everything is pointless; no matter how fancy the UI is, users will leave.

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InscriptionGriller

· 9h ago

In plain terms, the UI/UX beautification techniques of Web2 are just a waste of time in the crypto world. Ultimately, it still depends on tokenomics to retain people. If token design is poor, no matter how beautiful the interface is, it's a dead end. Retail investors are not fools. That's why those Ponzi projects keep burning money on marketing but still end up zeroed out. True retention relies on incentives, not visual design. Once you see through this, you can make money. The crypto world is a zero-sum game. Without real profit promises, no matter how attractive the product, it can't keep people's hearts.

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