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🐧 Pudgy Penguins — on the main advertising screen in Las Vegas
NFT project Pudgy Penguins has brought its characters to the Las Vegas Sphere — one of the most famous and expensive media platforms in the world. The showcase runs during the Christmas week.
💰 The team spent about $500 000 on the campaign but focused on character animation and physical merchandise rather than direct promotion of NFTs or tokens — partly due to restrictions on crypto advertising on such platforms.
The project has long been moving towards a consumer brand: after a decline in NFT revenue, the team developed a line of toys, which has become a separate revenue stream.
$PENG