Stora Enso Pushes Sustainable Packaging Forward With Innovative Foam Technology

The renewable materials landscape just got more interesting. Stora Enso, alongside Krekelberg Flock Products and Flocktechniek - C&B Innovations, has successfully transformed Papira—a groundbreaking plastic-free wood-based foam—into a premium 3D material featuring a distinctive soft, velvety texture. This achievement marks a significant step in the race to replace conventional plastic foams with eco-friendly alternatives.

The Innovation Behind Papira

What makes this collaboration noteworthy is the integration of advanced flocking technology. Krekelberg supplied a cellulose-based flock fiber that was meticulously applied by Flocktechniek - C&B Innovations, creating a surface with both aesthetic appeal and functional benefits. The result is a material that looks sophisticated while maintaining its environmental credentials.

Why Papira Matters for the Industry

Papira itself represents a departure from traditional packaging solutions. As a lightweight, cellulose-derived foam, it delivers comparable performance to plastic alternatives while addressing critical sustainability concerns. The key advantages are substantial: it’s entirely plastic-free, fully recyclable within paper and board waste streams, and completely biodegradable—meaning it breaks down naturally without leaving harmful residues.

Market Implications

This development signals growing momentum in the sustainable materials sector. With stricter regulations on single-use plastics and consumer demand for eco-conscious packaging, innovations like Papira could reshape how industries approach product protection and branding. Companies seeking to reduce their environmental footprint now have a viable alternative that doesn’t compromise on quality or functionality.

The collaboration between Stora Enso, Krekelberg, and Flocktechniek demonstrates how cross-industry partnerships can accelerate the transition toward circular economy solutions.