## How Lamborghini Accelerates High-Performance Vehicle Development Through Intelligent Product Lifecycle Solutions

Leading luxury automaker Automobili Lamborghini S.p.A. is harnessing PTC Inc.'s advanced product lifecycle management capabilities to fundamentally reshape its engineering operations. By integrating Windchill for centralized product data management, Codebeamer for engineering workflows, and Creo for sophisticated computer-aided design, Lamborghini has constructed a unified, AI-enhanced ecosystem that connects design, manufacturing, and service teams across the organization.

The strategic partnership reflects a broader industry shift toward digital-first product development. Lamborghini's adoption of this integrated platform architecture enables end-to-end traceability of engineering data, accelerates change management cycles, and breaks down traditional silos between departments. The Creo CAD suite plays a critical role, allowing engineers to model and iterate on complex powertrain components with unprecedented precision and speed.

### Demonstrating Future-Ready Engineering at Scale

PTC will showcase this comprehensive approach at CES 2026, presenting a live workflow that spans multiple disciplines. The demonstration will feature Creo handling detailed design work, Codebeamer managing requirements and software specifications, Windchill controlling product data governance, and ServiceMax orchestrating field service operations. Embedded AI modules—including Codebeamer AI for requirements intelligence, Windchill AI for component optimization, and ServiceMax AI for predictive maintenance—will illustrate how artificial intelligence enhances decision-making across each stage.

This integrated product lifecycle management framework allows Lamborghini to compress development timelines while maintaining the brand's legendary craftsmanship standards. By consolidating technical data access and automating routine documentation tasks, the company accelerates iteration cycles without compromising engineering rigor.

### Expanding the AI-Driven Product Lifecycle Platform

PTC has sharpened its strategic focus by divesting Kepware and ThingWorx to concentrate on an AI-integrated product lifecycle suite spanning CAD, PLM, ALM, SLM and cloud services. The company recently introduced the Arena PLM and QMS AI Engine, built on Amazon Bedrock infrastructure. This solution automates documentation verification, expedites approval workflows, and streamlines regulatory compliance—capabilities that address persistent bottlenecks in traditional product development.

Management targets 7%-9% annual recurring revenue growth for fiscal 2026, with a $1 billion free cash flow objective. The company plans to return capital to shareholders through quarterly stock repurchases ranging from $150-$250 million, signaling confidence in the business transformation and underlying market demand for intelligent product lifecycle solutions.

### Market Position and Comparative Performance

PTC Inc. currently holds a Zacks Rank #3 (Hold) rating. Over the past six months, PTC shares appreciated 5.4%, outperforming the broader Computer-Software sector which declined 2.7% during the same period. This relative strength reflects investor recognition of the company's repositioning around AI-driven engineering platforms and the expanding Lamborghini engagement demonstrating real-world commercial traction.

Comparable performers in the technology ecosystem include Open Text Corporation (OTEX), Blackbaud, Inc. (BLKB), and ACI Worldwide, Inc. (ACIW), all carrying Zacks Rank #2 (Buy) designations. OTEX has generated a 9.92% average earnings surprise and climbed 25.6% annually. BLKB posted a 6.18% average surprise with 4.1% six-month gains, while ACIW delivered a 32.75% average surprise and 8.4% recent performance.