A well-known investment firm recently announced on social media their plan to invest an additional $1 billion in Ethereum. The reason this move has attracted significant attention is that their current ETH position is already showing an unrealized loss of $141 million, yet they choose to double down rather than cut losses, and they remain confident that the crypto market will enter an epic bull run in 2026.

It is understood that this secondary investment firm started accumulating Ethereum in early November when the price was around $3,400. To date, they have purchased approximately 580,000 ETH, with a total investment of about $1.72 billion, and an average cost of $3,208. Faced with the current unrealized losses, they did not panic sell; instead, they plan to increase their holdings—this high leverage, bullish stance is becoming a microcosm of market expectations for 2026.

**History is the best teacher**

This investor has publicly shared their investment journey. Before the black swan event in 2020, Bitcoin fluctuated between $7,000 and $8,000. At that time, due to psychological pressure from the bear market, they decided to sell all their holdings. Although they successfully avoided the subsequent crash, they also missed out on Bitcoin’s entire bull run from its lows to $69,000.

They described this experience as "hesitating by a few thousand dollars, missing out on tens of thousands of dollars in gains"—a common regret among crypto market participants. It was precisely based on this lesson that, in the face of current adjustments and position pressures, they chose to hold firm and increase their holdings rather than repeat past mistakes.

As the crypto market enters its year-end correction phase and most investors remain cautious, some institutional investors are showing rare aggressive behavior. This not only reflects their judgment of ETH’s future value but also demonstrates a deep understanding of market cycles—history often repeats itself in unexpected ways, and those who can endure short-term unrealized losses are often the long-term beneficiaries.