Cosm just flipped the script on how we experience live entertainment. They took the grand-scale production blueprint from planetariums and transplanted it into something that hits different—giving it that electric stadium atmosphere fans crave. The result? People are shelling out hundreds of dollars for the privilege.

It's not just about watching; it's about feeling immersed. That's the real draw. In an era where virtual experiences and immersive tech are reshaping entertainment, Cosm nailed the formula. They're banking on the idea that fans don't just want content—they want to be *there*, even if the traditional venue might say otherwise.

This pivot matters because it shows how experiential platforms can command premium pricing. When you create that sense of presence and community at scale, the economics work differently. It's a glimpse into where entertainment and technology are converging.