
Nasdaq-listed company Brag House Holdings announced that its shareholders, at a special shareholders’ meeting on April 7, approved the proposed merger agreement with the official corporate division of the Dogecoin Foundation, House of Doge Inc., with more than 98% of votes in favor. All eight proposals were approved overwhelmingly by shareholders, marking the formal entry of Dogecoin into an institutionalized era in the public market.
At this special shareholders’ meeting, Brag House shareholders approved eight proposals in total; the key resolutions include:
Merger agreement: The proposed merger agreement with House of Doge Inc. was approved with over 98% votes in favor
Common stock authorization expansion: An increase in the authorized number of shares of the company’s common stock, providing room for capital operations after the merger
Post-merger board of directors election: Electing candidates for the board of directors after the merger to establish the governance structure of the new entity
Incentive plan amendments: Amending the 2024 comprehensive incentive plan to lay the groundwork for the post-merger talent incentives framework
Brag House co-founder and CEO said that this shareholder vote is “not only a milestone in the transaction, but also a clear confirmation of the company’s strategy,” and noted that the regulatory environment has finally “aligned with the value we have long recognized in Dogecoin: it is a currency with real-world utility.”
The merged entity positions itself as a provider of digital infrastructure for modern sports finance. The global sports economy is valued at $2.3 trillion, yet the financial infrastructure connecting athletes, fans, brands, and digital assets remains highly fragmented. After the merger, the company will close this gap through three core capabilities:
Crypto payment rails: By leveraging the Dogecoin blockchain for cross-border instant settlement and transparent revenue distribution, addressing the efficiency bottlenecks of traditional sports finance;
Tokenization framework for real-world assets: Tokenizing sports assets such as fan engagement, brand sponsorships, and royalty revenue to create a new revenue structure;
Interactive digital platform: Through Brag House’s existing collegiate sports partnerships (including Learfield and multiple university sports programs), providing fan and athlete digital engagement pathways based on blockchain.
House of Doge CEO noted: “This vote marks Dogecoin’s formal entry into an institutionalized era. For many years, we have been laying the groundwork for this, including ETFs, payment infrastructure, and community partnerships. Now, these foundations have received full support from the public markets.”
This merger is not House of Doge’s first institutionalized move, but an important milestone in its systematic expansion strategy. Before the merger, House of Doge partnered with 21Shares to launch the first Dogecoin ETP (exchange-traded product) in Europe, and worked with CleanCore and Robinhood on custody and crypto-asset vault management collaborations.
These existing institutional-grade infrastructure capabilities, combined with Brag House’s deep penetration in the collegiate sports market, form the merged entity’s core competitive advantages. After the merger, the company will build a Dogecoin payment ecosystem connecting global fans, athletes, and consumers based on the Nasdaq-listed platform.
House of Doge Inc. is the official corporate division of the Dogecoin Foundation, responsible for driving the institutionalized adoption and commercial applications of Dogecoin, including launching the first Dogecoin ETP in Europe with 21Shares, and establishing custody and vault partnerships with Robinhood and CleanCore.
The high level of shareholder support reflects the market’s recognition of the merged entity’s strategic positioning—combining Brag House’s collegiate sports network with House of Doge’s institutional-grade Dogecoin infrastructure. After the merger, the platform is expected to become a core infrastructure for crypto payments within the $2.3 trillion global sports economy.
After the merger, the entity will build crypto payment rails in the sports space, a tokenization framework for real-world assets, and interactive digital platforms for fans, athletes, and institutions, with core value propositions including instant settlement, transparent revenue distribution, and verifiable digital ownership.