
Utility refers to the real-world benefits and functionalities you can obtain from something, beyond its label or short-term price. For example, a membership card that provides discounts or priority services offers tangible, usable benefits—these are its utility.
In an investment context, utility focuses on whether an asset can be used repeatedly and sustainably. If an asset only gains attention through hype but lacks practical, ongoing use cases, its utility is weak, making it a riskier investment.
Utility is crucial because long-term returns often stem from assets that are repeatedly and consistently used. An asset with stable, recurring usage typically has a more sustainable cash flow or demand foundation.
For instance, a token used to pay network fees (gas) will naturally see demand as the network is continually utilized. In contrast, assets driven purely by speculation are subject to volatile and unpredictable demand. For individual investors, understanding utility helps filter quality projects, set profit-taking and stop-loss strategies, and manage risk exposure.
In Web3, utility generally refers to the actual functions and rights provided by a token or NFT, such as:
The essence of utility lies in actual, repeated usage by real users. To assess utility, consider three main factors: usage frequency, substitution cost, and sustainability.
Marginal utility is a key concept—it refers to the additional benefit gained from each extra use. For example, the first few uses of a tool may offer significant improvements, but subsequent uses provide diminishing returns. For on-chain products, marginal utility can increase as the network becomes more efficient and the ecosystem richer, especially when network effects are present.
Common utility metrics include: number of active addresses, transaction count, actual fees paid, retention rate, and verified instances of benefits being redeemed. It's important to filter out wash trading and bot activity to avoid overestimating utility.
Step 1: List all potential utilities of the token. Specify what it can do—such as payments, governance, access, staking, collateralization—and document practical use cases and entry barriers for each.
Step 2: Verify genuine user activity and usage frequency. Check on-chain data and community feedback to see who is using the token, how often, and whether they are core users rather than just short-term participants.
Step 3: Compare substitution costs. Ask yourself: Is using this token better than traditional alternatives? For example, does it enable faster, cheaper, or more reliable cross-border transfers?
Step 4: Assess sustainability and funding sources. Are staking rewards backed by real protocol revenue? Does governance genuinely influence valuable decisions? Will there still be usage incentives after subsidies end?
Step 5: Test with small transactions on Gate. Try out micro-transactions, staking, or financial products (such as Gate's Earn and staking features) to experience the process and costs firsthand—record fees, time spent, and risk perception to avoid overexposing yourself at once.
Step 6: Define exit criteria. Set signals for “utility deterioration,” such as significant drops in usage volume, surging fees, or reduced entitlements—these should trigger portfolio adjustments or exits.
Common types of NFT utility include:
When evaluating NFT utility, focus on track records of benefit delivery and user retention—be wary of empty promises. If participating via NFT marketplaces, start with small transactions and pay attention to smart contract and platform security.
Utility answers “what can it do; what benefits does it provide?” Value reflects “how much is it worth?”—influenced by utility, scarcity, risk, etc. Price is “the current transaction amount,” often swayed by sentiment and liquidity.
A token may have strong utility but low short-term price (due to lack of market awareness or liquidity), or it could be highly priced despite weak utility (driven by hype). Distinguishing among these helps you avoid being misled by market swings.
Frequent risks and misconceptions include:
Whenever funds are involved, always assess signature permissions and private key/account security. Keep a cooling-off period and have an exit plan in place.
As of early 2026, projects increasingly emphasize “verifiable usefulness” over mere narrative. Key trends include:
Utility is the foundational logic behind investment decisions and product selection—focus on real usage scenarios, substitution costs, and sustainability. Prioritizing utility helps you distinguish narrative from substance and price from long-term value. In practice: start with small trials before scaling up; use checklists and data-driven methods to evaluate token and NFT utility; remain skeptical about rewards, metrics, or complex schemes; always prioritize fund security.
Utility represents the actual functions and benefits an asset provides. Price is its market trading price. Value is your subjective assessment of what it’s worth. For example: the utility of an NFT might be access to a VIP community; the price is $100 you paid for it; the value depends on how much that community matters to you—some might value it at $500, others not at all.
Look at three key factors: First, is the team truly developing and maintaining related features—not just making empty promises? Second, how many real users are actively utilizing the utility? Third, can the benefits be redeemed anytime, or only under specific conditions? Review official update logs and real community feedback—be cautious of projects that only talk about “future features.”
This is common since perceived utility varies among individuals. For instance, if a token offers discounted trading fees but you never trade on that platform, the utility is meaningless to you. Sometimes project teams design weak utilities—such as negligible discounts, high entry barriers, or poor user experience. Always evaluate based on your needs rather than blindly following trends.
In theory, yes—there is such a risk. Teams might alter or discontinue certain utilities due to technical or business reasons. Some projects notify communities in advance with gradual transitions; others make abrupt changes. Prefer transparent projects with clear governance mechanisms and defined commitments—and never rely solely on one utility.
There’s some correlation but it’s not absolute. Strong utility generally supports long-term token value by attracting holders and users. However, short-term prices are more influenced by market sentiment, liquidity, macro trends, etc. A token with genuine utility may still fall during bear markets; conversely, hype-driven tokens can soar in bull runs. The key is aligning your investment horizon with your risk tolerance.


