Pudgy Penguins founder shares brand comeback and future vision, Non-fungible Token and meme coin are the golden combination for the future

Previously, Luca Netz, the founder of Pudgy Penguins, officially surpassed Bored Ape Yacht Club (BAYC) and became the second-largest Non-fungible Token collectible in terms of market capitalization. In the interview on 12/10, he not only shared the story of the brand's comeback, shaping brand culture and future vision, but also revealed plans to launch tokens, expand physical product lines, and diversify platform layouts in the future.

The turning point of meme culture, the rebirth of Pudgy Penguins

Netz mentioned that Penguins was once listed as one of the three hottest Non-fungible Token projects alongside CryptoPunks and Bored Apes in 2021. However, due to issues such as lack of financial transparency, unfulfilled promises, and poor communication with the community, it gradually lost the trust of its supporters.

The most representative is the 'fishing rod incident'. The original team Airdropped a 'mysterious gift' to user, which turned out to be a virtual fishing rod (Rods) with no specific purpose, greatly disappointing the community.

The team claimed that these fishing rods could be used in future games, but later stated that the game has not yet been developed, leading to a collapse in community confidence. Not only was it jokingly referred to as the "last straw" that broke the Penguins' back, but there was even a movement to "recall the founder".

In the end, the original team decided to auction off Penguins, and the process was full of twists and turns, as many famous non-fungible token investors and developers were interested in Penguins, with even Mark Cuban participating in the bidding.

But in the end, Netz successfully bid on Penguins at the original market cap of about $2.3 million in ETH. He said, "I just felt that Penguins really had potential, it was just going in the wrong direction." "This counterattack is really rare in Non-fungible Token projects, and it not only becomes an important cornerstone of Penguins' growth, but also inspires the motivation for brand rebuilding," he joked.

Breaking boundaries, from Non-fungible Token to diverse business layout

Netz emphasizes that Non-fungible Token is the starting point for building culture and community, but Penguins' goals are even greater. They also indicate that they are continuously exploring more diversified brand management strategies with Non-fungible Token as the core:

Launch tokenization plan: Netz believes that tokenization is the next core development of the brand, which can connect Penguins with more users globally.

Physical product line: Netz represents actively creating more offline products, such as toys, clothing, and collectibles, to bring Penguins closer to consumers' daily lives.

Social media and digital content creation: Penguins can generate billions of content exposures every month, establishing brand influence through social platforms such as TikTok, Instagram, and Twitter.

Layout of the future coin $Pengu plan

Netz also shared why the team chose to launch Token $Pengu on the Solana Blockchain. He said that Solana has a huge user base, which is very suitable as an expansion platform for Penguins. In the future, they also plan to expand the $Pengu ecosystem to other blockchains, including Abstract, to provide users with more participation opportunities.

(Note: Abstract is a Consumer Blockchain, which combines streaming media and social functions, allowing users to watch content, participate in live broadcasts, and even interact.)

Enhance brand story, from meme to cultural symbol

Strengthening the brand story has always been a focus for Penguins. Netz said they have assembled a strong creative team that consistently produces high-quality content with the goal of attracting more attention from users with each exposure. He believes that the core of brand influence lies in how to tell a story well: 'We hope that Pudgy Penguins will not only be a Non-fungible Token, but also a globally recognized cultural symbol.'

Netz also revealed the ultimate goal of Penguins, hoping to see Penguins in movies, TV, games, and even on supermarket shelves in the future.

The combination of Non-fungible Tokens and meme coins, the future golden formula

Netz believes that the combination of Non-fungible Token and Token will lead the next wave of market frenzy. He said, "Non-fungible Token creates a sense of belonging for the community, and Token amplifies this feeling on a global scale. The two complement each other, and this will be the key to the next stage."

He mentioned that Penguins has prepared for the tokenization plan and will use its existing cultural influence to support this new project, and further stated that Penguins is undergoing a new revolution of cultural and technological integration.

This article features the founder of Pudgy Penguins sharing the brand's counterattack and future vision. Non-fungible Tokens and meme coins are the golden combination of the future, first appearing on the ChainNews ABMedia.