Have you ever wondered why not making money is often more painful than admitting defeat? When we incur losses, we can use many methods to shift the responsibility onto the market, thus avoiding accountability. But when we see money but can't earn it, we can't blame the market. The market hasn't done anything; it only provides opportunities. But regardless of the reason, we fail to make good use of those opportunities. In other words, we are unable to rationalize away the pain.