Hasbro CEO Discusses AI's Impact on Toy Development

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Hasbro’s CEO, Chris Cocks, highlights AI’s transformative role in toy development, predicting one million work hours saved and an 80% reduction in design-to-production time when combined with 3D printing. The company plans to target collector and adult markets with new AI-driven toy categories, enhancing innovation and consumer experience. Analyst views are mixed but recent upgrades by Citi and Roth Capital suggest positive sentiment regarding Hasbro’s performance and strategic direction.

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