Bilibili hosts its first Lunar New Year’s Eve Gala, reaching a peak of nearly 86 million users

Shanghai Securities News China Securities Network News (Reporter Luo Maolin): At 7:30 PM on February 17, the 2026 Bilibili Lunar New Year Gala officially aired. This gala brought together both new and veteran comedians, national artists, and emerging actors. Through various forms such as cross talk, sketches, magic, acrobatics, singing, and dancing, it presented a family-friendly feast suitable for all ages on the first day of the Lunar New Year.

According to statistics, the peak popularity of the Bilibili Gala that evening reached nearly 86 million, with over 200,000 real-time barrage interactions, and related topics quickly topped the trending searches. The event resonated strongly with viewers, with frequent genuine interactions in the barrage such as “So full of human touch,” “This show is amazing,” and “This meme has a nostalgic classic feel.”

It is reported that the Lunar New Year Gala is also a new IP launched by Bilibili after its well-received New Year’s Eve Gala, graduation song event, and other flagship galas. As a result, Bilibili has formed a “Gala Series” spanning the end and beginning of the year, continuously creating cultural rituals and collective memories aimed at young generations and reaching all people through differentiated content and emotional connections.

Looking back at the development path of Bilibili’s “Gala Series”—from the impressive debut of the “Most Beautiful Night” New Year’s Eve Gala in 2019, to the graduation song event that continued to evoke youth resonance, and now to the Lunar New Year Gala—its consistent creative approach is a sincere understanding of the emotional needs of different groups, starting from insights and resonance with “people” themselves.

In addition, the gala simultaneously launched a public welfare campaign focused on cultural relics protection—the “Millennium Smile Guardians Program.” Through enthusiastic interaction with live viewers and on-site audiences, it converted into over 25 million units of公益 electricity value. Based on this, Bilibili invested corresponding公益 funds into the restoration of 26 unearthed cultural relics, helping these relics regain their “smile” while spreading joy.