AT&T has launched the amiGO Jr. Phone, a smartphone designed for children with integrated parental controls, aiming to secure families within its network ecosystem. This move positions AT&T to compete with specialized kids’ phone brands by offering a carrier-backed solution managed through its amiGO app. The company is banking on family-focused products to drive growth and customer retention in the competitive wireless market.
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AT&T Inc. (T) Stock: Launches amiGO Jr. Kids Phone To Lock Families Into Its Ecosystem
AT&T has launched the amiGO Jr. Phone, a smartphone designed for children with integrated parental controls, aiming to secure families within its network ecosystem. This move positions AT&T to compete with specialized kids’ phone brands by offering a carrier-backed solution managed through its amiGO app. The company is banking on family-focused products to drive growth and customer retention in the competitive wireless market.