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There's a lot of talk going around about this lately.
Honestly, creator-endorsed coins and creator app tokens aren't really the core issue here. What's actually happening is traders see one of these endorsed projects do a 100x, and suddenly the real problem emerges—everyone starts launching tokens for non-crypto builders who have zero business being in the space.
Once that flood starts, a totally different game forms. The whole dynamic shifts. Traders aren't chasing innovation anymore; they're just chasing the pattern they saw work before. It becomes pure momentum trading—whoever can launch fastest, whoever has the biggest following, wins. The builders, the actual vision, the tech—none of that matters anymore when money just flows to whatever's trending.