Many builders work hard every day, with strong skills and forward-thinking ideas, but the hype never quite takes off. Little do they realize that the true gap in value often isn't in the ability itself, but in how that ability is presented.

You can think of ability as a light source—bright but easily overlooked. Telling a story is like a lens system that can magnify that beam of light multiple times and project it into everyone's eyes.

Informed people are pondering how to assemble this "lens":

**Layer 1: Clarify the Logic**
Don’t scatter your ideas everywhere. First, filter out the noise, organize the core information, and let the audience understand it in one go. This isn’t hypocrisy; it’s respect for their attention.

**Layer 2: Hit the Pain Points**
Data itself is cold, but you need to bring it to life—mapping from the audience’s perspective to show where their "pain" and "joy" lie. When they feel "this has something to do with me," they will truly stop and pay attention.

**Layer 3: Focus on Results**
Don’t get caught up in the hardships of the process (that’s an internal topic); directly point to the final outcome. People don’t want to hear how complex your engine is; they want to see that clear "projection" on the wall—the tangible value that can be realized.

The same applies in the crypto space. Project teams, investors, community members—no one is paying for the workflow. They are investing in the future you can deliver.

**Core Formula: Value Presentation = Hard Power × Narrative Skill**

With the same technology and ideas, why do some succeed in fundraising while others’ communities remain silent? This formula explains everything.