a16z:AI 代理商务模式挑战互联网广告逻辑,2025 年全球在线广告市场规模达 2910 亿美元

Gate News 消息,3 月 23 日,Mordor Intelligence 数据显示,2025 年全球在线广告市场规模约为 2910 亿美元,主要由 Google 主导。a16z 指出,自 1997 年至 2024 年,互联网商业模式的核心是通过广告捕获用户的部分注意力实现变现。然而,大语言模型(LLM)与 AI 智能体不会被广告干扰,传统的’注意力分散’逻辑基础已不再成立。

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